From August 28th 2009 an Xbox 360 Elite console will be priced at only £199.99 estimated retail price (ERP). And with 120GB of storage, there’s plenty of room for your favourite games, movies and more from Xbox LIVE.
 

“With the Christmas season right around the corner, it’s another opportunity to put the consumer centre stage with entertainment and games that everyone will enjoy,” said Neil Thompson, Senior Regional Director ,Entertainment and Devices Division, Microsoft UK and Ireland. “We have a goal over the next 18 months to deliver value with amazing content and rich interactive experiences in the living room.”
The new pricing structure provides choice, differentiation and value at both entry and premium levels with the new price point for Xbox 360 Elite with a 120GB hard drive at £199.99, and £159.99 for Xbox 360 Arcade.

The Xbox 360 Pro with a 60GB hard drive is to be phased out.