WWE SmackDown vs. Raw 2011 will empower players more than ever to define their gameplay experiences in a dynamic and ever-changing WWE. Along the way, gameplay scenarios will change based on player decisions, allowing for more spontaneous WWE action in and out of the ring. Players will also enjoy a greater level of interactivity and have increased control of their destinies in the game's popular Road to WrestleMania story-driven mode.

A hallmark of the franchise, WWE SmackDown vs. Raw 2011 will deliver its largest offering to date of best-in-class creation and customization features. Players will have more creative tools than ever to customize their WWE Superstars, finishing moves and story designs. In addition, searching and sharing content will be greatly simplified with improvements to the highly regarded WWE Community Creations feature, which generated nearly 10 million downloads, including more than 7.5 million Created WWE Superstars, 500,000 story designs and 500,000 finishing moves in its franchise debut.