In "AFRIKA", players step into the role of a freelance photographer exploring a brand new conservation area. They'll document the wildlife and photograph incredible sights such as a titanic clash between hippopotamuses, a pride of lions watching over its playful cubs, and a cheetah's lightning-fast chase as it runs down its prey! All of the game's animals and environments are rendered in photorealistic detail with animals that move, behave, and interact with each other just like their real-world counterparts.

The photography in the game is as meticulously modeled as the animals themselves; players will need to learn from the game's innovative photo-grading system and compose their photographs with the eye of a professional photographer if they want to earn top dollar. The money they earn can be used to purchase new licensed lenses, cameras, and safari equipment. If players are good enough, they just might find their photograph on the cover of National Geographic.